In the first of what I hope to be several interesting E3 announcements, Sony has unveiled the latest feature to be added to the Playstation Network – downloadable films. Just announced today, the movie service will offer content from Fox Film, MGM, Lionsgate, Warner Bros., Disney, Paramount, Turner and Funimation – all from day one!

Whilst the service was announced for Sony Computer Entertainment Japan, it has now been confirmed for the U.S. market with the store opening today. Prices range from $2.99 for a standard definition rental, $5.99 for an HD rental and finally a reasonable $14.99 for a movie purchase that downloads onto the PS3 hard drive.

The service is a direct rival to that offered by Microsoft’s Live (and to some extent the content downloadable for the Nintendo Wii). Naturally, the popularity of the service will be highest amongst those with a fast broadband connection but I can see this being a real success with such support. Content is also open to the PSP so if you’re portable you won’t miss out!